Huge Apple Announcement

Wed April 21st 2021

Exciting news from Apple with the announcement of new iMac, iPad Pro, AirTag, Apple TV 4K and a new Purple iPhone 12.

The new iMac has been completely redesigned in a super thin (11.5mm) 24-inch, 4.5K Retina Display. Further to this the iMac is now available in 7 colours and all feature the ultra powerful Apple M1 chip. The accompanying Magic Keyboard now features Touch ID as well as matching colours to the iMac (also including the Magic Mouse and Magic Trackpad).

The iPad Pro has now been upgraded to the Apple M1 Chip making it the most powerful device of its kind. The 12.9” iPad Pro now features a Liquid Retina XDR display delivering true-to-life details, P3 wide colour, True Tone and ProMotion. The 11” iPad Pro has seen a similar upgrade but to a Liquid Retina Display, excellent visuals on its own. Another amazing feature is the inclusion of a Thunderbolt connection on the iPad Pro. Allowing for seamless connectively with existing USB-C products but opening up an extensive ecosystem of high-performance accessories like fast external storage, displays and docks.

For an entirely new product we have AirTag. A handy new device that allows you to keep track of your stuff. Attach one to your keys or pop one in your bag and you’ll be able to track them in the Find My app, where you can track all your Apple devices. There are also a range of accessories for AirTag such as Leather key rings and loops, plus support from 3rd party manufactures such as Belkin.

Adding to the iPhone 12 and iPhone 12 Mini product line is a fresh new colour option: Purple.

We also quietly saw the introduction of the HomePod Mini for New Zealand. A small but powerful little speaker with integrated Siri.

Finally Apple TV 4K saw a refresh, now featuring the Apple A12 Bionic chip and a redesigned Siri Remote. 4K movies, Dolby Vision, Dolby Atmos and HDR never sounded and looked so good. The new Siri Remote brings fluidity and precision control all thanks to its new touch-enabled click pad, making navigation a breeze. Also featuring a dedicated Siri button on the side. Much like the iPhone, simply ask for a movie, show, genre and you’re off.

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